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THE STAND
東京都新宿区新宿3-14-1 伊勢丹新宿店 本館 2F
Near Shinjuku Sanchome Sta.
About this spot
Perched on the second floor of Isetan Shinjuku, this airy spot offers a sophisticated escape from the district's chaotic energy with a menu focused on high-quality pastries and artisanal coffee. The interior blends modern minimalism with warm wood tones, creating a perfect backdrop for sipping an espresso or enjoying a delicate cake while people-watching below. It serves as a refined respite where you can linger over a slice of lemon tart without the rush typical of Tokyo's fast-paced dining scene.
💡 Tips before you go
- Order the seasonal fruit tarts early in the day, as they sell out quickly due to their limited daily production.
- Ask the barista for a recommendation on single-origin beans if you are visiting from outside Japan.
- The seating area near the window offers the best view of the Isetan department store entrance and Shinjuku streets.
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Common Questions
How much does THE STAND cost?
Expect to pay between 2,000 and 2,999 JPY per person (roughly $15–$23 USD), depending on whether you order a simple coffee or a plated dessert.
Where is THE STAND?
It is located at Isetan Shinjuku Main Building, 2nd Floor, 3-14-1 Shinjuku, Shinjuku City, Tokyo, just a two-minute walk from Shinjuku Sanchome Station.
What should I order first?
Start with their house-made almond croissants or the signature lemon tart, which are prepared fresh each morning and pair perfectly with an Americano.
About this page
Restaurant: THE STAND
Cuisine: Bar,Cafe,Sweets
Location: Shinjuku, Tokyo, Japan
Nearest station: Shinjuku Sanchome Sta.
Rating: Good — Worth a visit
Price: ¥2,000–2,999 (~$13-20)
Source: Curated from local review platforms